The goal of search engines has always been the same: to offer valuable answers to searcher’s requests in the most convenient forms possible. If that’s the case, why does it look like SEO has changed dramatically over the last several years compared to the past?
Think of it as if you were learning a new language for the first time. Initially, your knowledge of the language is limited to “See Spot Run.” Semantics, the study of the link between words and phrases and the meaning they convey, becomes more apparent to them as their knowledge of language grows as local SEO. While learning a new language may take time, the learner will eventually become proficient enough to answer even the most complex and obscure of inquiries.
The use of techniques and approaches that genuinely violate quality rules was considerably simpler when search engines were first learning our language. For example, if you wanted to be found for the keyword phrase, “good jokes,” you may bold and re-use the phrase across your website in the hopes of improving your position in search results.
It was a horrible user experience and consumers were overwhelmed with unpleasant, hard-to-read material instead of laughing at hilarious jokes. In the past, that may have succeeded, but this is not what search engines are looking for.
Search Engine Results Have Changed Over the Years.
Most practices and techniques used by Local SEO agencies and even the best SEO companies in most regions of the world, include Australia SEO agencies over the last 10 years have gradually became obsolete. Search engines have constantly been changed the rules to meet more expectations of users, so also have SEO agencies learned the new rules and have adjusted their approach accordingly.
SERP features, as they are known, have been added to Google’s search results pages in a variety of innovative ways.
- Paid advertising and featured snippets are just a few of the SERP elements to look out for.
- People Also Ask boxes.
- Sitelinks.
- Local (map) pack.
- Knowledge panel
These features of results display to users have now been the target for SEO content integration. It is either an SEO agency grows in it’s approach for content marketing and optimisation or be left in forgotten page of no traction. And Google is always introducing new features. When just one Knowledge Graph result could be shown on a search engine results page (SERP), they tried “zero-result SERPs,” a phenomenon in which the SERP only showed the opportunity to “see more results.”
First and foremost, the arrival of these new functions sparked some immediate anxiety. Organic results were moved lower down the SERP as a consequence of several of these characteristics. Because more questions are being answered directly on the SERP, fewer people are navigating through to the organic results as a consequence.
Is there a reason Google would do this? It all comes down to the search process itself. Some inquiries may be better answered by other types of material. There are several sorts of search engine results page (SERP) characteristics that correspond to different types of queries.
When it comes to search, answers may be presented in a variety of ways to users, and how you arrange your material might influence how it shows in search results.
Searches tailored to a certain location
Local SEO search results are generated using a search engine’s own unique database of local company listings. Local SEO services, should be able to claim, verify, and optimise a free Google My Firm Listing for their client’s business whether they are working with an actual physical location (like a dentist’s office) or a business that travels to meet consumers (like a plumber).
When it comes to local SEO search results, Google uses three main factors to determine ranking:
- Relevance
- Distance
- Prominence
Relevance
Relevance refers to how well a local business’s offerings meet the searcher’s needs. To guarantee that the customer’s company is relevant to searches, SEO agencies has to ensure that the business’ information is filled out fully and properly.
Distance
Google uses your location to provide you with more relevant results in your area. The closeness of the searcher and/or the place mentioned in the query has a significant impact on local SEO search results (if the searcher included one).
As with the local pack, there are certain differences between organic search results and local pack results when it comes to location.
Prominence
When it comes to ranking, Google favours companies with a solid reputation in the real world. A company’s online reputation is taken into account when determining local ranking by Google, as other criteria such as:
- Reviews: There is a significant correlation between the quantity of Google reviews a local company gets and the attitude of those reviews.
- Citations: An online reference to a local business’ “NAP” (name, address, phone number) is referred to as a “business listing” or “business citation” (Yelp, Acxiom, YP, Infogroup, Localeze, etc.).
The volume and consistency of local business citations affects local SEO search results. Google constantly updates its local business index by analysing data from a number of sources. Google’s “confidence” in a business’s name, location, and phone number is bolstered when several consistent references are found. As a result, Google has more trust in displaying the company’s information. Links and articles from the web are also used by Google to gather information.
Now that you know and understand the expectations of search engines for your business, it is time to put the knowledge into action, but all these implementations are better handled by a top SEO agency you have years of experience in delivering SEO services to clients. If your business is based in Australia, you can connect with a SEO agency in Melbourne, or in other cities too, but make sure the reputation of the agency is verified. Which other best SEO company can we recommend to you than P1 SEO agency? Their SEO services is the best.
